Gartner Positions Business & Decision in the Gartner’s Magic Quadrant for CRM Service Providers, Worldwide

December 12, 2014 — Business & Decision, an international Consulting and Systems Integration company, announces its inclusion as a “Niche Player” in Gartner’s November 2014 release of the Magic Quadrant for CRM Service Providers, Worldwide.
Business & Decision’s inclusion, for the 3rd year, within the 15 top vendors of CRM solutions is based on “Completeness of Vision and Ability to Execute”, according to Gartner. The customer experience and CRM implementation service market include solutions related to sales, marketing, service and customer support, e-Commerce and finally, Cross-CRM, including Master Data Management, multichannel processes, and customer analytics and in a larger scope, the global customer experience.

Patrick Bensabat, Chairman and CEO of Business & Decision, comments, “This recognition is a reward for our international expertise team that has managed many significant projects, delivering value to our customers. We are very grateful to our customers who participated in this survey and expressed their satisfaction. We have focused throughout the years on strengthening our know how to meet the needs for increasingly extensive functionalities, including digital transformation challenges. We strive to assist companies in the appropriation of the latest innovations through our experience and our partnership policy for the benefit of our customers.”

Gartner’s survey underlines, “Business & Decision is a good fit for European enterprises seeking CRM services that are focused on customer revenue generation with heavy use of customer analytics, particularly when focused on marketing initiatives. Gartner estimates that Business & Decision is the15th largest CRM service provider worldwide”.


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About Business & Decision

Business & Decision, an international Consulting and Systems Integration (CSI) company, is a leader in Business Intelligence (BI) and CRM, and a major player in e-Business. We leverage a unique combination of technical, functional and industry specialization, as well as partnerships with all of the key software vendors, to deliver maximum-value projects and help clients break through barriers to innovation such as Big Data and digital transformation. Business & Decision operates in 15 countries and employs over 2,500 people in France and worldwide.