Effective Date: This privacy policy (this “Privacy Policy”) is effective and was last updated as of January 5th, 2023.
This Privacy Policy applies when accessing, using, or otherwise interacting with www.mi-case.com and any related social media channel, website, application, feature, widget or other online service that is owned or controlled by Mi-Case, Inc. and its affiliates (“Mi-Case”, “us”, “our,” or “we”) that posts or includes a link to this Privacy Policy (collectively, the “Sites”) and by Mi-Case offline, but expressly excluding any Mi-Case services that state that they are offered under a different privacy policy. This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal information we receive from users of our Sites and your choices.
Please read this Privacy Policy carefully. By accessing or using the Sites, you consent to our Privacy Policy and our collection, use, and sharing of your information as described in this policy and our Terms of Use.
Table of Contents
We may collect information from you both directly and automatically when you use or visit the Sites. Some of this information may be considered “personal information” under various applicable laws. We consider information that is linked to a specific, identifiable individual (such as your name and email address) to be personal information, and we treat additional information, including IP addresses and cookie identifiers, as “personal information” where required by applicable law. Note that Mi-Case may de-identify personal information so that it is non-personal, such as by aggregating it or converting it to a code, sometimes using a function commonly known as a “hash.” We will treat de-identified information as non-personal to the fullest extent allowed by applicable law. If we combine non-personal information with personal information, then we will treat the combined information as personal information under this Privacy Policy.
Mi-Case collects information in the following ways:
We use the following types of tracking technologies to automatically collect information when you interact with us online:
Cookies and Local Storage are small text files stored locally on your device that help store user preferences. These technologies are able to store a unique identifier for a device to us to recognize the device whenever the device is used to access our Sites. These technologies may be used for many purposes by us and our service providers, such as automatically collecting Usage Information, enabling features, and remembering your preferences. We may use cookies and other technologies to study usage patterns on the Sites, to study the effectiveness of our user communications, to manage and measure the performance of our Sites, and to personalize your experience of the Sites, such as to recognize you when you return to the Sites. The information we may store includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. If you do not want to accept cookies, you can block them by adjusting the settings on your Internet browser. You can find more information about cookies and how they work at www.allaboutcookies.org.
Certain Browsers or Browser Add-Ons may provide additional local data storage mechanisms that are used in a manner similar to cookies, and some of the content included on our Sites may make use of this local storage.
Web beacons (also known as clear GIFs and pixel tags) are small pieces of code used to collect usage analytics. They help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. When you ask us to send you information on a promotion or a newsletter, we may use web beacons to establish how many of the emails are actually opened. We may use similar tools to collect such information from mobile devices. In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes.
Embedded scripts are designed to collect data about your interactions with the Sites, such as the links you click on. The code is temporarily downloaded onto your device from our server or a third-party service provider, is active only when you are connected to a Site and is deactivated or deleted thereafter.
Data Collection from Mobile Devices. We use embedded scripts and similar tools to collect data from mobile devices such as the hardware model, operating system and version, identification numbers assigned to your mobile device, such as the ID for Advertising (IDFA) on Apple devices, and the Advertising ID on Android devices, mobile network information, location data and website usage behavior. In addition, we may use a variety of other technologies that collect similar device and device interaction information for security, fraud detection, and maintenance purposes.
Session replay technology may record your interactions with the Sites, such as what pages you visit, how long you visit those pages, and any links you click or information you provide. We use this data for our internal business purposes, such as for website analytics, to improve the Sites and other products and services, and to address functionality issues.
We may also use a variety of other technologies that collect similar data for security, fraud detection, site functionality and operational purposes.
If you choose to post information to a third-party platform, that information may be public and the third party may have access to information about you and your use of the Sites. You may also choose to participate in a way that connects that third-party service with the Sites, such as posting to one of our pages on a social media site. Doing so may allow us to collect (or the third party to share) information about you, including personal information, and the third party may allow us to re-post content related to us on our own services.
In addition, these third parties may set their own cookies and collect information about your use of the Sites, including your IP address or other Device IDs. We encourage you to review the privacy policies of third parties that control platforms you post to or that connect to the Sites and set your privacy preferences with them.
We may use non-personal information for any purpose, including for advertising, research, and marketing purposes. We also use information that we collect, including personal information and Usage Information, as disclosed in this Privacy Policy and as follows:
We may aggregate, de-identify, and/or anonymize any information collected through the Sites such that the related information is no longer linked to your personal information. We may share non-personal information (including hashed or other de-identified data) with third parties for advertising and other purposes. We do not share your personal information with third parties for those third parties’ own direct marketing purposes unless we provide you the opportunity to opt-in or opt-out prior to such sharing, as required by applicable law.
In addition, we may share the information we have collected about you, including personal information and Usage Information, as disclosed at the time you provide us with information or your consent, and as described in this Privacy Policy, including:
We may work with network advertisers, ad agencies, analytics service providers, and other vendors to serve our advertisements on our Sites and third-party websites, apps, and elsewhere online and to provide us with data regarding use of and traffic on the Sites (including without limitation the pages viewed and the actions users take when visiting the Sites) and the effectiveness of our advertisements. For example, if you click on an advertisement for Mi-Case, our service provider(s) may be able to tell us the advertisement you clicked on and where you were viewing the advertisement. The advertisements you see may be served by us or one or more third parties, who may use data about your activities on the Sites, and other websites and services you visit across the various devices you use, to provide you targeted content and advertising. Our service providers may collect certain data about your visits to and activity on the Sites and other websites and services and may use this data to target advertising to you.
These third parties may set and access their own tracking technologies on your device (including without limitation cookies and web beacons) and may otherwise collect or have access to information about you (such as Device IDs). Some of these parties may collect personal data over time when you visit the Sites or other online websites and services. Cookies and web beacons, including without limitation those set by third-party network advertisers, may be used to (among other things): target advertisements, prevent you from seeing the same advertisements too many times, and conduct research regarding the usefulness of certain advertisements to you. We may share certain data such as device identifiers, Device IDs, hashed information, records of transactions you conduct on our Sites and other types of de-identified or pseudonymized data with third-party advertising companies, analytics providers, and other vendors for advertising and analytics purposes. In addition, we and our third-party service providers may use this data to perform matching with third-party cookies to provide targeted online marketing. If you would like to opt-out of third-party advertising and analytics, there are a variety of tools available to you:
Cookie Opt-Out Tools. If you do not want to accept cookies, you can block them by adjusting the settings on your Internet browser. If you block all cookies or delete all cookies our Sites may not work properly.
Global Privacy Controls. Global Privacy Control (“GPC”) is a technical specification in your browser settings that you can use to automatically inform websites of your privacy preferences with regard to third party online tracking. You can find out more about and set up GPC here.
NAI/DAA Opt-Out. Some of the companies we use for delivery of advertising may be members of the Network Advertising Initiative (“NAI”) or Digital Advertising Alliance (“DAA”). The NAI provides information regarding targeted advertising and the opt-out procedures of NAI members, including opt-out mechanisms for web browsers, mobile and other connected devices, and a tool to opt out from participating NAI members using your hashed email address for interest-based advertising. You may also want to visit the DAA's website, which provides information regarding targeted advertising and offers an opt-out for DAA-participating companies. Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above.
Google Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about the use of the Sites and report on activities and trends. This service may also collect information about the use of other websites, apps, and online services. You can learn about Google’s practices by going to https://policies.google.com/technologies/partner-sites, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
Do Not Track (“DNT”) signals offered by some web browsers are settings that request that a web application disable its tracking of an individual user. When you choose to turn on the DNT setting in your browser, your browser sends a special signal to websites, analytics companies, ad networks, plug in providers, and/or other web services you encounter while browsing to stop tracking your activity. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, we may not alter our practices when our systems receive a “Do Not Track” signal from a visitor’s browser, except as specifically required by law. You can learn more about Do Not Track at www.allaboutdnt.com.
This Privacy Policy does not apply to the practices of third parties that we do not own or control, including, but not limited to, any third-party websites, services and applications (and the information or content contained therein) ("Third Party Sites") that may be linked to or from the Sites and/or that you elect to access through the Sites. When you navigate away from our Sites to another site, this Privacy Policy is no longer in effect. Those Third Party Sites may use their own cookies or other tracking technologies, may independently collect information from you or about you, and match your data with data from other sources and use your data in ways other than described in this Privacy Policy. Your browsing and interaction on any Third Party Sites is subject to such Third Party Sites’ own rules and policies, which we encourage you to review prior to providing them with your information.
Marketing Emails. You may unsubscribe from any marketing email we may send you through the opt-out mechanism included in each such email, or you can communicate your preferences to us by emailing us at privacy@Mi-Case.com. We reserve the right to send you certain communications relating to your use of the Sites, service announcements, notices of changes to this Privacy Policy or other terms, or similar administrative or transactional messages, and such messages will be unaffected by any choice to opt out of marketing communications.
Deletion or Correction. Please submit any requests for deletion or correction of your personal information to us at: privacy@Mi-Case.com. Please provide full details about your request, including your contact information and anything you believe is relevant. Under certain circumstances, we may not fulfill your request, such as when doing so would interfere with our regulatory or legal obligations, when we cannot verify your identity, or when applicable law allows or requires us to retain that information.
Other Privacy Rights. If you are a resident of specific states, you may have additional rights. Residents of the below listed regions should refer to the linked notices for more information on additional rights and how to exercise them:
We implement commercially reasonable security measures to protect the security of your information. However, no website or Internet transmission is completely secure, and we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. We urge you to take steps to keep your personal information safe.
The Sites are not intended for children younger than the age of 18. We do not knowingly collect or solicit personal information from children younger than the age of 18.
To the extent allowed by applicable law, we reserve the right to change this Privacy Policy at any time. We will inform you by posting a notice on the Sites. We may also provide notice to you in other ways, such as through contact information you have provided. Your continued use of the Sites after the effective date of the revised Privacy Policy will constitute your consent to those changes to the fullest extent allowed by applicable law. However, we will provide notice and obtain your consent (opt-in or opt-out) if required. Note that you may no longer be able to use certain or any features of the Sites if you do not consent to the revised Privacy Policy.
We are a US-based company so if you are located outside of the United States, please be aware that the information that we collect from you will be transferred to, and stored at, a destination outside of your country. By using our Sites or providing us with any information, you fully understand and unambiguously consent to this transfer to, and processing, usage, sharing, and storage of your information in the United States and other jurisdictions, which may have different and in some cases less protective privacy laws than those in your country. As a result, this information may be subject to access requests from governments, courts, or law enforcement in the United States and other countries according to the laws in those jurisdictions.
If you have any questions, comments, or concerns regarding our Privacy Policy and/or practices, please send an email to: privacy@Mi-Case.com. You may also contact us via mail at Mi-Case, Inc., 21518 North 38th Way, Phoenix, Arizona 85050, Attn: Legal - Data Privacy.
Nevada S.B. 220 provides consumers with the ability to opt out of the sale of their personal information. We do not sell your personal information as defined in S.B. 220. However, you may still submit an opt-out request, and if our practices were to change in the future, we would honor your request. If you are a Nevada resident and would like to opt out of the sale of your covered information, your request must be submitted to privacy@Mi-Case.com. Your request must include your full name, street address, city, state, zip code, and a valid email address so that we can contact you if needed regarding your request. If you previously provided a phone number, including it will assist us in making sure we identify you as someone who wants to opt out. You may be required to take reasonable steps as we determine from time to time to verify your identity and/or the authenticity of your request.
California’s “Shine the Light” law (Civil Code Section 1798.83, also known as S.B. 27) allows California residents to request from companies conducting business in California certain information relating to third parties to which the company has disclosed certain categories of personal information during the preceding year for the third parties’ direct marketing purposes. Alternatively, the law provides that a company may comply, as Mi-Case does, by disclosing in its privacy policy that it provides consumers choice (opt in or opt out) regarding sharing personal information with third parties for those third parties’ direct marking purposes, and information on how to exercise that choice. As stated in this Privacy Policy, Mi-Case provides you choice prior to sharing your personal information with third parties for their direct marketing purposes. If you do not opt-in or if you opt-out at the time we offer that choice, we do not share your information with that identified third party for its direct marketing purposes.
If you are a California resident and you have questions about our practices with respect to sharing information with third parties for their direct marketing purposes and your ability to exercise choice, please write to us at privacy@Mi-Case.com or 8 The Green, Suite 5378, Dover, DE 19901 You must put the statement “Your California Privacy Rights” in your writing if you choose to write to us at the designated mailing address. You must include your name, street address, city, state, and zip code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.